Fan Pages VS Facebook Groups!
Nowadays every business should create some sort of decent Social media presence and Facebook out of any doubt is the place to go. That’s why I decided to write about this important Facebook related subject today.
Big majority of businesses use Fan Pages to represent their company on Facebook. In a few cases, however, creating a Facebook Group instead (or in addition) could be a smart move. The key distinction between Groups and Pages is that a Group is for a community of people with a common interest, while a Page represents a brand or business interacting with their customers or prospects identified as “fans.” Here are some of the KEY differences in functionality:
- Please comment, what would suit your business or customers current strategy? Which one do your prefer use?
- What is your current Facebook strategy if any?
- Do you own a health Fan Page on Facebook, what did you do?
- What do you prefer, Groups or Pages?
Awaiting for your ideas and comments!
Dave | Traffic Hero Founder
|Overview||Community of people with a common interest||Represents a brand or entity of which there are “fans”|
|Messaging Members/Fans||Message – emails members and sends to Facebook Inbox||Update – shows up under Requests on user‟s homepage and sends to Facebook Inbox|
|Visibility on Profiles||Shows up on members‟ profiles as a small text link||Shows up on fans‟ profiles with an image and text link|
|Visibility in Public Search||Groups are publicly indexed and searchable (single page only)||Pages are publicly indexed and searchable (each Page‟s tab)Pages may show up in fans‟ public search listings|
|Distribution in News Feed||When members join or engage with the group, action is distributed in News Feeds||When users become a fan or engage with the Page, action is distributed in News FeedsUpdates / content shared by the page|
|Administrator Visibility||Group admins listed on GroupWhen Group admins engage with the Group (send a message, respond to a discussion thread), it comes from the admin‟s personal Profile||Admins are the behind-the-scenes managers of the PageWhen Page admins engage with the group (send an update, post content), it comes from the Page (business) – unless changed in settings|
|Applications Available||Basic applications including Events, Discussions, Wall, Links, Photos, Videos||Almost all applications (tens of thousands)|
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